Cupra

Cupra is a Spanish performance-oriented brand born from SEAT and known for its sporty character, bold design, and advanced technology. Positioned as an independent premium athletic marque, it blends dynamic driving with expressive styling and modern electrification. The brand’s design philosophy highlights sharp lines, muscular proportions, copper accents, and a distinctive aggressive identity. Cupra models use advanced MQB and MEB platforms, offering powerful turbo engines, plug-in hybrids, and fully electric drivetrains. Interiors feature sporty layouts, high-quality materials, digital cockpits, and comprehensive safety and driver-assistance systems. The lineup includes hot hatchbacks, SUVs, crossovers, and EVs such as the Born. Cupra is ideal for drivers who want a sporty, emotional driving experience paired with distinctive design and modern technology.