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The BMW 1 Series is a premium compact hatchback positioned as the brand’s entry-level model. It features a sporty exterior with sharp proportions, a practical five-door layout, and a refined interior focused on digital instruments and comfort. Built on BMW’s front-wheel-drive platform, it offers efficient petrol and diesel engines, complemented by key sub-versions such as Sport Line, M Sport, and the performance-focused M135i xDrive. Modern infotainment, connectivity, and advanced safety systems enhance daily usability. The 1 Series is ideal for drivers seeking a compact yet premium and dynamic everyday car.